Campaign details
Brand: WeetabixAdvertiser: Weetabix Food CompanyAgency: Bartle Bogle Hegarty
Introduction
This is about discovering a 'Rembrandt in the attic'. Something that gets put away and forgotten about, but which on rediscovery turns out to be phenomenally valuable.
For Weetabix that Rembrandt was 'Have you had your Weetabix?'. An idea that whilst it hadn't been used for seven years, was still the most powerful idea in the cereal category. An idea that once redeployed, instantly proved it...