IP full ecological attack! League of Legends helps OPPO compete for young e-sports family

In 2021, the actual revenue of China's e-sports game market will reach 140.181 billion yuan, and the number of e-sports users will reach 489 million. In addition, the Hangzhou 2022 Asian Games has included e-sports as an official competition event. In view of the rapid development of the industry, more and more brands have begun to enter the field of e-sports. The domestic mobile phone brand OPPO is no exception. The e-sports circle has become a new depression in marketing value .

Case Details

Brand: OPPO

Brand owner: OPPO

Main agencies: OPPO Tencent Advertising

Main agency company holding group: OPPO Tencent

Launched on the market: Mainland China

Industry: Electronic products such as mobile phones

Media channels: live broadcast, influencer (star/celebrity spokesperson), mobile & application APP, online display advertisement, social media, event, activity & experience, content marketing

Background/Goals/Challenges (300 words limit):

background:

In 2021, the actual revenue of China's e-sports game market will reach 140.181 billion yuan, and the number of e-sports users will reach 489 million. In addition, the Hangzhou 2022...

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