In 2021, the actual revenue of China's e-sports game market will reach 140.181 billion yuan, and the number of e-sports users will reach 489 million. In addition, the Hangzhou 2022 Asian Games has included e-sports as an official competition event. In view of the rapid development of the industry, more and more brands have begun to enter the field of e-sports. The domestic mobile phone brand OPPO is no exception. The e-sports circle has become a new depression in marketing value .
Case Details
Brand: OPPO
Brand owner: OPPO
Main agencies: OPPO Tencent Advertising
Main agency company holding group: OPPO Tencent
Launched on the market: Mainland China
Industry: Electronic products such as mobile phones
Media channels:live broadcast, influencer (star/celebrity...
