Investigating the impact of coercive exposure on webadvertisement performance: Focusing on the mediating role of advertisement fit
Inwon Kang, Xue He, and Ilhwan Ma
These days, advertisers make every effort to attract users through coercive exposure, so as to achieve web-advertisement performance.
Introduction
Nowadays, web-advertising has developed into a well-known form of advertising world-wide, through providing more flexibility in controlling target exposure and frequency, and attracting users visually; all efficient means of enabling advertisers...
