Investigating the impact of coercive exposure on webadvertisement performance: Focusing on the mediating role of advertisement fit

These days, advertisers make every effort to attract users through coercive exposure, so as to achieve web-advertisement performance.


Nowadays, web-advertising has developed into a well-known form of advertising world-wide, through providing more flexibility in controlling target exposure and frequency, and attracting users visually; all efficient means of enabling advertisers...

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