Into the Chinaverse: How the metaverse wave is hitting China

Fabernovel

In a government-led economy like China, how do marketers navigate this market where the usage of cryptocurrencies and NFTs is restricted? How can we capture Gen-Z or reinvent new consumer scenarios in China?
  • Once imagined as utopian or dystopian virtual spaces, the concept of a metaverse is becoming reality. Tech giants in China like Alibaba, Tencent, Baidu, ByteDance, Bilibili, have already started to build it, from hardware and infrastructure to three-dimensional content.
  • Companies, such as Nike, Dior, L’Oréal, Moncler, and Tesla, are testing and experimenting in this new field with human interface solutions (VR, AR, XR), decentralization, AI content (avatars) for synchronous online social UGC platforms.
  • The future of marketing will likely be a seamless real to virtual experience and brands in China have the opportunity to build another multi-dimensional customer journey in...

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