Internet vs. telephone data collection.

With the increasing use of the Internet as a medium for survey data collection, survey program managers might be encouraged to transition programs to the Internet that have previously been conducted using the telephone.

Internet Vs. Telephone Data Collection

Does method matter?

Cary J. Nadel Vice President, Burke Information, Communications, Entertainment Research, United States.Allen Hogg Director of Marketing, Burke Interactive, United States. andJeff MillerSenior Vice...