Internet motives of users in the United States, United Kingdom, Australia and Korea: a cross-cultural replication of the WMI
Shelly RodgersUniversity of Missouri-Columbia
Yan JinVirginia Commonwealth University
Ruth RettieKingston University
Frank AlpertGriffith University
Doyle YoonThe University of Oklahoma
INTRODUCTION
Motives drive consumers' use of and response to Internet advertising and marketing, motives can be used to make predictions about web-related attitudes and behaviors (Rodgers and Cannon 2000). Although a number of Internet usage studies have been conducted in the United States, very little is known about Internet motives in other countries. Yet Internet...