International Committee of the Red Cross: The last mile

International Committee of the Red Cross, a humanitarian organisation, highlighted the challenges of delivering the COVID-19 vaccine to people living through war and conflict with a campaign film that depicted the journey from factory to front line.

Summary

At the start of 2022, 8.5% of people in Somalia were vaccinated against COVID-19, while only 2% of the population of Yemen had received one dose of the vaccine. During the pandemic, as wealthier countries continued vaccination campaigns against COVID-19 and new virus variants triggered spikes in cases, millions of people living through conflict and armed violence had yet to receive a single vaccine dose.

The need of the hour was to highlight the challenges of vaccine delivery in conflict areas. And because so few people know how hard it is to vaccinate people in war-torn countries, we decided...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands