International Business Machines Corp.: Solutions For A Small Planet campaign
Mariko FujinakaOVERVIEW
International Business Machines (IBM) Corporation was undeniably a powerful and influential presence during the early days of the computer boom. In the 1970s and early 1980s IBM dominated the computer market. The company was largely responsible for the success of the personal computer industry, and major corporations and the federal government relied on its mainframe systems. IBM's profits reached $6.6 billion in 1984, and the company's stock reached an all-time high in August 1987. Increased competition led to a drop in profitability, however, and by...