International Business Machines Corp.: Gizmo campaign

Kevin Teague

After consolidating its advertising account in 1994 from 42 advertising agencies to just one (Ogilvy & Mather), International Business Machines Corp.

Information technology
United States
Strategy

International Business Machines Corp.: Gizmo campaign

Kevin Teague

OVERVIEW

After consolidating its advertising account in 1994 from 42 advertising agencies to just one (Ogilvy & Mather), International Business Machines Corp. (IBM) resurrected its...

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