International Business Machines Corp.: Gizmo campaign

After consolidating its advertising account in 1994 from 42 advertising agencies to just one (Ogilvy & Mather), International Business Machines Corp.

International Business Machines Corp.: Gizmo campaign

Kevin Teague

OVERVIEW

After consolidating its advertising account in 1994 from 42 advertising agencies to just one (Ogilvy & Mather), International Business Machines Corp. (IBM) resurrected its...