InterGlobe Aviation (IndiGo): Making a 6E recovery

IndiGo, an airline, launched the Making a 6E Recovery Campaign, which increased their passenger numbers by offering Covid-safe travel to desirable domestic destinations in India.

IndiGo, the largest airline in India, was recovering well till a deadly second wave led to passengers dwindling by almost 80%, from 5.35 Mn in March 2021 to 1.16 Mn in May 2021. Along with passenger apprehension, government restrictions also capped business recovery in the absence of international operations.

Market trends suggested pent-up demand for local, authentic, sustainable, solo and contactless travel, albeit with limited domestic options. So, IndiGo launched 5 new destinations, the non-metro towns Kanpur, Bareilly, Darbhanga, Jabalpur, Gwalior and 112 new connections, and co-opted India's Ministry of Civil Aviation (MoCA) to participate in these regional launches as...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands