InterGlobe Aviation (IndiGo): Making a 6E recovery

IndiGo, an airline, launched the Making a 6E Recovery Campaign, which increased their passenger numbers by offering Covid-safe travel to desirable domestic destinations in India.

IndiGo, the largest airline in India, was recovering well till a deadly second wave led to passengers dwindling by almost 80%, from 5.35 Mn in March 2021 to 1.16 Mn in May 2021. Along with passenger apprehension, government restrictions also capped business...

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