Interactive TV games - a new channel for brands

Bill Gash summarises the present state of interactive television. He lists the additional uses the medium can be used for outside of normal viewing and believes that games and betting are the most popular features that iTV can provide.

Interactive TV Games A New Channel For Brands

Bill GashPartners in Television


Interactive TV is at last becoming a hot topic in the advertising business and for good reason. In 2002 the UK witnessed a huge increase in the number of interactive programme...