Interactive TV: driving for growth

Rob Leach, head of interactive services for Sky Media, explains the driving forces behind the dramatic rise in interactive advertising (iA) at Sky.

Interactive TV: Driving For Growth

Rob Leach Sky Media

There is strong evidence to suggest that 2004 was the year that interactive advertising (iA) on the UK's Sky platform really passed the tipping point and the start of 2005 is looking even...