Interac: Sound of spending

Interac, a Canadian interbank network, increased awareness in Canada by launching a digital tool that converts spending data into a unique song.

Campaign Summary

Approximately 15 million Canadians live beyond their means. So how do you engage a nation disinterested in thinking about their finances?

Interac, a Canadian leader in financial services, used the medium everyone can connect with: music. The Sound of Spending is a digital tool that converts spending data into a song. Using the tool, you can hear the sound of your own spending or the entire nation's. Interac mapped millions of transactions across the past year to a soundwave, so that everyone can listen to Canada's economic recovery since the pandemic.

Campaign Goals

Interac is used by 30...

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Insights Team
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