Intel: Zero-contact test drive

Intel, an American multinational technology company, used an integrated campaign that would reverse declining 'at shelf' device engagement during the Q4 2020 holiday season.

Campaign details

Brand: Intel Brand owner: Intel Corporation Entrant company: Arc Worldwide, Chicago Market: Global Sector: Information technology Media channels: Mobile & apps, Virtual & augmented reality Budget: No budget

Executive summary

For Intel and major retailers, their entire strategy was getting people to go hands-on with each sleek new device. But fear of the pandemic made this impossible. And without being able to explore, all the PCs in the store look the same.

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