Intel India: Elevating laptop buyers’ research journey to build salience for Intel 12th Gen

Technology brand, Intel, partnered leading gadget research platform 91Mobiles to build salience in the launch of its 12th Gen processor in India.

Campaign details

Brand: Intel Brand owner: Intel Corporation Entrant company: CaratIdea creation: Carat Mumbai Market: India Sector: Information technology Media channels: Social media Budget: Up to 500k

Executive summary

With the launch of Intel's 12th Gen processor and awareness being the key objective, it was also critical to drive preference and consideration for CPU relevance of 12th Gen-based PCs among the tech-savvy audience. The task was to re-engage with this critical audience subtly during their purchase journey of a laptop to communicate Intel’s technology leadership...

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