Intel Corporation: Intel Inside campaign

Rebecca Stanfel

Intel Corp., the world's largest manufacturer of microprocessors, launched a marketing campaign in 1991 that revolutionized the computer industry and turned the obscure company into a household name.

Intel Corporation: Intel Inside campaign

Rebecca Stanfel

Overview

Intel Corp., the world's largest manufacturer of microprocessors, launched a marketing campaign in 1991 that revolutionized the computer industry and turned the obscure company into a household name. Faced with a flurry of new competitors, Intel teamed up with its Salt Lake City-based ad agency, Dahlin Smith White, to conceive "Intel Inside," a campaign intended to brand its microprocessor chips as the "brains" of personal computers (PCs). No other integrated circuit company had ever attempted to hawk its silicon wares in such a way. Prior to the debut of "Intel Inside," Intel...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands