Intel - Intel & Ikea- Duvet Days Experiential (UK)

IKEA and Intel collaborated to mutual benefit: IKEA wanted to make consumers aware of how digital technology could improve home environments and Intel wanted to embrace the “cocooning” trend of staying at home.

Intel – Intel & Ikea- Duvet Days Experiential (UK)

Agency name: Bray Leino LtdClient name: IntelCategory: Innovative Idea or Concept

BACKGROUND

The collaboration of Intel® & IKEA – two very different brands that had never worked with each other before...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands