Integration Creating A New Paradigm
Claire Spenceri to i tracker
- Integration: unification into a whole, e.g. of diverse elements (such as racial variety) in a community; the state of being integrated.
- Chambers English Dictionary
Four years ago, Winston Fletcher described integration as the 'hottest issue in adland', and defined it as: 'how to co-ordinate and integrate all the marketing options available' (1).
But, to attempt to...