Integrating Internet site audience measurement into media planning and buying

Manish Bhatia and James H. Collins

The paper presents a strategy for the integration of Internet site measures into multi-media reach/frequency.

Integrating Internet Site Audience Measurement Into Media Planning And Buying

A unified method for reach/frequency

James H. Collins Senior Vice President, Information Technology, Scarborough Research, United States. andManish BhatiaSenior Vice President,...

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