Integrated customer intelligence - real business value creation

John Marinopoulos and David Laffin

The approach used outlines an achievable, tangible and actionable method to extracting the value from customer knowledge and create real business value.

Integrated Customer Intelligence: Real Business Value Creation

John MarinopoulosStrategic Intelligence Group, Australia.

David LaffinIndustry Manager – Financial Services, Roy Morgan International, Australia.

INTRODUCTION

This paper focuses on a case...

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