Integrated customer intelligence - real business value creation

The approach used outlines an achievable, tangible and actionable method to extracting the value from customer knowledge and create real business value.

Integrated Customer Intelligence: Real Business Value Creation

John MarinopoulosStrategic Intelligence Group, Australia.

David LaffinIndustry Manager – Financial Services, Roy Morgan International, Australia.


This paper focuses on a case...

Not a subscriber?

Schedule your live demo with our team today