Insuring advertising

Erik Du Plessis

Erik du Plessis, of Millward Brown, South Africa suggests that it makes sense to insure against failures.

Insuring Advertising

Does it make sense to insure against advertising failure? Yes and it's perfectly feasible argues Erik du Plessis, Millward Brown, South Africa

Imagine an ad agency saying to its clients that it will issue a money-back guarantee on all its advertising.

When companies buy cars, computers, furniture or services, they expect their money back if the service is not delivered as contracted. People expect their doctors, pool-builders and architects to have professional indemnity insurance: if the pool does not work, or the building collapses, the builder can be sued against their indemnity funds.

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