Instagram wins on social commerce

Elana Morris

An overview of Hubspot's Global Social Media Trends report.

Instagram offers the highest social commerce return on investment (ROI) out of six main social media platforms, according to the Global Social Media Trends Report from software and marketing company Hubspot. The report, which surveyed more than 1000 social media marketers in January of 2023, compared the benefits of selling directly from a social media site across various platforms. It found that Instagram and Facebook are the most popular social apps for e-commerce, as well as the ones with the most sophisticated shopping tools available.

The report also found that social media usage varies generationally - but...

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