Instagram is most popular for influencer marketing in Asia

Rob Clapp

An overview of influencer marketing trends in Asia.

Instagram is the most popular social media platform for influencer marketing campaigns in Asia, according to data from commerce enablement company AnyMind Group.

Almost two-fifths (38%) of influencer marketing campaigns were on Instagram this year on average, with Facebook being second most popular (27%) and YouTube following in third (19%).

Twitter is becoming increasingly important for influencer marketing in the region, though, having recorded the largest increase in campaigns since September 2020.

However, the most popular platform used by influencers varies significantly across Asia.

Instagram is most used in Hong Kong, Malaysia and the Philippines, while Facebook proves...

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