Insightment: Where Art Meets Science
Anthony Tasgal POV
Many words have been written around the concept of insight: what it is, how to find it, and the role (or not) of market research techniques in eliciting it.
I am more concerned with helping...
Insightment: where art meets science
Anthony Tasgal looks at the cultural and scientific heritage of insight, in an attempt to gain a deeper understanding of the meaning of the term.
