Insightment: where art meets science

Anthony Tasgal looks at the cultural and scientific heritage of insight, in an attempt to gain a deeper understanding of the meaning of the term.

Insightment: Where Art Meets Science

Anthony Tasgal POV

Many words have been written around the concept of insight: what it is, how to find it, and the role (or not) of market research techniques in eliciting it.

I am more concerned with helping...