Insightment: Where Art Meets Science
Anthony Tasgal POV
Many words have been written around the concept of insight: what it is, how to find it, and the role (or not) of market research techniques in eliciting it.
I am more concerned with helping to foster the generation of insight.
In an unashamed exercise in namedropping, I aim to look at the cultural and scientific heritage of insight, in an attempt to gain a...