Innovations in click stream analysis

Clicksteps is a new approach to the analysis of click streams, i.e., the sequences of page views of individual visitors to a site.

Innovations In Click Stream Analysis

Clicksteps: a whole new sequence approach

Paul OosterveldandPieter M WillemsCentrum voor Marketing Analyses

 

INTRODUCTION

Some may envy e-marketeers for their easy access to customer behavior data. As web...