Innovation in inflationary times

Ipsos

Three in four consumers globally are concerned that price increases in 2022 will outpace their income growth.
  • Successful marketers must understand the pricing landscape and decode the driving forces that determine the magnitude of impact their category and segment will face.
  • To build an inflation-resilient innovation portfolio, marketers must bring differentiation to the space to reduce substitutability.
  • Marketers must also constantly adapt their pipeline based on changing consumer behaviours and attitudes, while balancing value and premium innovations to protect profitability.
  • To be successful marketers should also balance short-term gain and long-term risks....

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