- Successful marketers must understand the pricing landscape and decode the driving forces that determine the magnitude of impact their category and segment will face.
- To build an inflation-resilient innovation portfolio, marketers must bring differentiation to the space to reduce substitutability.
- Marketers must also constantly adapt their pipeline based on changing consumer behaviours and attitudes, while balancing value and premium innovations to protect profitability.
- To be successful marketers should also balance short-term gain and long-term risks....
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