Innovation: how to get ahead by breaking the rules
Thomas Ordahl
Every business feels the pressure to innovate. The importance of innovation is blared daily in the headlines of business magazines, the presentations of consultants, the books and conference speeches of business visionaries. We feel it in the parity of our pricing and during our strenuous attempts to articulate 'unique value'. And we witness it as emerging, up-and-coming companies become competitors and as new technologies disrupt yet another competitive advantage.
And, in the face of this, how do most businesses innovate? One could liken their approach to the Cold War...