Innovation discussion panel

A panel of four industry experts discuss innovation, and how they use it in their marketing plans. The panel members represent Pepsi-Cola North America, KFC Corporation, Motorola Inc.

The Advertiser asked a Panel of Industry Experts to Discuss the Topic of Innovation

Ahad AfridiInnovationDenise CumberlandKFC CorporationKathleen FinatoMobile Devices, Motorola, Inc.Nancy J. WieseWorldwide Brand Marketing/Advertising, Xerox Corporation

Editor: Let's define innovation and describe how it's used in your marketing plans.

Ahad Afridi (AA):Innovation requires building from yesterday's learning, today's understanding, and tomorrow's foresight to create new ways of thinking, approaching problems, and providing solutions that are better than what's been done in the past. We believe innovation applies broadly to all aspects of our business, including marketing, sales, manufacturing, go-to-market...

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