Campaign details
Brand: ING TurkeyLead Agency: Tribal WW İstanbulRegion: EMEA
Strategy
Objective
ING has been in a sponsorship agreement with the Turkish Basketball Federation since 2014. This agreement, which proceeded within the framework of the main sponsorship and with the motto "The Timeless Color of Basketball", grew as of October 2019 and turned into the "Turkish Basketball League Name Sponsorship", which is one of the biggest forms of sponsorship.
The aim was to increase the awareness of this sponsorship agreement, which has been going on for years and has gained a whole new dimension with...