Consumer purchase decisions often require reliance on various information sources. Although prior research on information seeking has focused on the number of information sources used, the types of sources used and their impact on satisfaction have not been examined as thoroughly.
Information Source Usage and Purchase Satisfaction: Implications for Product-Focused Print Media
Laura L. PingolCommunication Technology Acquisition Partners LLP
Anthony D. MlyazaklFlorida International University
Product-focused print media represent a...