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Influencer marketing in the pandemic era

Jim Meadows

Brands are finding new roles for influencer marketing as a result of COVID-19.
  • Influencers, KOLs
  • Social media effectiveness
  • Social media planning & buying
  • United Kingdom
  • United States

Lockdown restrictions imposed to slow the spread of COVID-19 have accelerated a growing trend towards e-commerce. As footfall fell on the high street, consumers instead headed online for entertainment, information and shopping. Consequently, investment...

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