inflexible, ageist and out of touch
Why agencies must invest in people
Jane Asscher23red
To say the agency world has been through a difficult few years is something of an understatement. Wherever you look, on both sides of the Atlantic, life has been extremely tough. A combination of war, recession, internet boomtobust, accounting scandals and low consumer confidence has driven an industry, comparatively buoyant in the late 1990s, into a deep trough.
The latest Bellwether Report from the Institute of Practitioners in Advertising provides early signals that we may be about to emerge from this troubled period. However, many...