Inexpensive Marketing Research Approaches

This paper offers a guide on how to gather customer facts and opinions in an objective way while using the resources of a typical small business.

Inexpensive Marketing Research Approaches

No matter what the size of the company, all successful business owners must know their markets, competitors, customer needs, and what it takes to be competitive. Marketing research can be one of the most important functions in getting key information about customers' preferences and marketing your product or service effectively.

Without knowing why people buy your products and services, you may be trying to sell products or services your customers don't want.

A separate marketing research department is usually beyond the budgetary reach of most small businesses, but you still can gather customer facts and opinions...

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