Key Matrix
The client
Indigo Technologies
The mission
Get major media to cover an EV startup during COVID by pushing its connections to the local tech scene
Key results (the wins)
Key media focused on Indigo as an example of Boston's burgeoning tech scene, which in turns helped to legitimate the startup's place in the crowded EV space.
Turned difficulties like the inability of journalists to travel during COVID and having only a single test vehicle into positives.
A multi-page print feature (including a front page snippet) in the Boston Globe.
About Indigo
Indigo Technologies is designing an...