Increasing viewer control - advancements in BARB measurement

The paper describes the challenges facing television audience measurement in the United Kingdom in monitoring devices such as PVRs.

Increasing viewer control – advancements in BARB measurement

Bjarne Thelin and Tony WearnBARB: Broadcasters' Audience Research Board Ltd, United Kingdom

INTRODUCTION

As we look ahead in the field of television audience measurement we can see great challenges....