Increasing viewer control - advancements in BARB measurement

Bjarne Thelin and Tony Wearn

The paper describes the challenges facing television audience measurement in the United Kingdom in monitoring devices such as PVRs.

Increasing viewer control – advancements in BARB measurement

Bjarne Thelin and Tony WearnBARB: Broadcasters' Audience Research Board Ltd, United Kingdom

INTRODUCTION

As we look ahead in the field of television audience measurement we can see great challenges....

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