Income: The last sandwich generation

Income, a local insurance brand in Singapore, created a long-form film to boost engagement and encourage the country's so-called sandwich generation to plan for their retirement.

Campaign details

Brand: IncomeBrand owner: NTUCAgency: BBH SingaporeMarket: SingaporeSector: InsuranceMedia channels: Content marketing, Mobile & apps, Newspapers, Online video, Social media, Sponsorship - media, Websites & micrositesBudget:500k - 1...