Incite: Changing how we gather insight to understand the true drivers of decision-making

Measuring decision-making solely based on explicit feedback is no longer effective market research and brands must change how they gather insight to understand the true drivers of decision-making.

Campaign details

Brand: Incite Country: UK

Synopsis

Background

Clearer understanding of physicians' prescribing behaviour is becoming increasingly important in conditions such as relapsed and refractory Multiple Myeloma (rrMM) where the market is highly competitive, saturated, and lacks head-to-head clinical tri