InBev – Hertog Jan – Ode to Autumn (Netherlands)
Agency name: &KoenseSeverein Client name: Leon Broer Category: Brand-building
BACKGROUND
While Hertog Jan specialty beers are showing strong growth; the Bockbier is lagging behind. During the 2006...
InBev - Hertog Jan - Ode to Autumn (Netherlands)
The main objective was to strengthen the position of Hertog Jan Bockbier as one of the Netherlands’ best Bockbiers.
