In the O-Zone: outdoor engages consumers

Daniele Cardillo, head of Research and Insights at APN Outdoor, reports the findings of a recent consumer study - O-Zone Insights - investigating how outdoor advertising works in Australia.

In the O-Zone: outdoor engages consumers

Daniele Cardillo

As an advertising medium, outdoor is less data and insight rich than other main media. While there are plenty of awareness/recall studies that demonstrate its ability to get noticed, there is limited...