In the backstage of the TV audience PPR - a media research tool to understand and to measure the viewer's mood, appreciation, and attentiveness to TV programmes

This paper describes a new media research tool - PPR - which can be applied to improve the effectiveness of media planning.

In The Backstage Of The TV Audience

PPR - A media research tool to understand and to measure a viewer's mood, appreciation, and attentiveness to TV programmes

Fabio Mariano Data PopularElenice Rampazzo and Paulo FiascoFundao Armando lvares Penteado (FAAP)...