In search of excellence: the evolution and future of qualitative research

This paper reviews the history of qualitative market and social research over the past 60 years, in terms of the psych-social, political, economic, marketing and technological changes during that time, and forecasts future developments.

In search of excellence: the evolution and future of qualitative research

Peter CooperCram International Ltd, United Kingdom

PREFACE

This paper provides an analysis of the emergence, evolution and future of qualitative market and social research, based on...

Not a subscriber?

Schedule your live demo with our team today