In pursuit of the “Pink Pound”: A systematic literature review

The visibility of non-heterosexual identities is more prevalent today than ever before, yet there is little research about the consumption behaviors and preferences of lesbian, gay, bisexual, transgender, transsexual, queer, 2/two-spirit, questioning, intersex, asexual, ally, and other nonheterosexual (LGBTQ+) consumers—often referred to as the "pink pound".

Introduction

The visibility of non-heterosexual identities is more prevalent today than ever before, yet little information is available to marketers about the consumption behaviors and preferences of lesbian, gay, bisexual, transgender, transsexual, and...