'In me ‘ead son'

This paper is about how dominant marketing thinking shapes our underlying assumptions about human behaviour, and continues to predominate in the face of the challenges at the current 'inflexion point'.

“In me 'ead son”

Mark EarlsHERD

Our best hope for re-aligning marketing research to the realities of the 21st Century lies with the ideas in marketing researchers' own heads and not with the ideas or experiences in the consumer's head (or indeed...

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