Impact Measurement In Sponsorship Marketing - Time for a Change
Philippe CollinMaiastra Innovative Marketing Services
Have you ever heard of sponsorship marketing?
Although the term may sound familiar, sponsorship marketingis not a term most marketers and advertisers have heard of, even when they may be investing substantial budgets in partnerships. The reason is simple: while marketers and advertisers often hear about or even execute partnerships, they are not always in a position to research, strategize, negotiate, optimize, and measure them. Their lack of resources and know-how deprives the partnership of its inherent strategic and marketing...