Grabbing internet users' attention with viral advertising is getting harder. In this article, GoViral, the specialist viral distribution agency, asks whether virals which parody or allude to other campaigns or news events can cut through clutter and outlines brief advice for successful imitator campaigns.
Imitate and Innovate: succeeding with viral marketing
Claus Moseholm, GoViral.com
In internet advertising, viral is a badge of success as much as a term of description. But it is becoming harder and harder to create and distribute an online video clip that...