I’m a celebrity!

The article reports a research study into the effects of using celebrities in marketing communications.

I'm a celebrity!

Jenny Eldridge

Celebrities have long been part of British culture, and magazines such Hello! and OK! provide us with a window to the celebrity world. However, in the last decade we have witnessed a huge increase in the amount of celebrity-related news. TV programmes such as Big Brother have unleashed a whole new type of celebrity on us, while magazines such as Heat and Now, have provided us with celebrity gossip, scandal and photographs. Celebrities can have a huge influence on our behaviour; Jade Goody's tragic battle...

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