IKEA: Trapped in the 90s

IKEA, a global home furnishing company, increased sales, customer intention and awareness in Spain by appealing to Gen Z customers with a reality show.

Campaign video: IKEA – Trapped in the 90s

Selected creative: IKEA – Trapped in the 90s


Media agency: Ymedia Wink iProspect MadridCreative agency: McCann Madrid / Vizeum MadridAccount Director: Elena RodríguezAccount Supervisor: Claudia SolanoArt Director:...

Not a subscriber?

Schedule your live demo with our team today