IKEA: Trapped in the 90s

IKEA, a global home furnishing company, increased sales, customer intention and awareness in Spain by appealing to Gen Z customers with a reality show.

Campaign video: IKEA – Trapped in the 90s

Selected creative: IKEA – Trapped in the 90s

Credits

Media agency: Ymedia Wink iProspect MadridCreative agency: McCann Madrid / Vizeum MadridAccount Director: Elena RodríguezAccount Supervisor: Claudia SolanoArt Director:...

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