IKEA: Trapped in the 90s

IKEA, a global home furnishing company, increased sales, customer intention and awareness in Spain by appealing to Gen Z customers with a reality show.

Campaign video: IKEA – Trapped in the 90s

Selected creative: IKEA – Trapped in the 90s


Media agency: Ymedia Wink iProspect MadridCreative agency: McCann Madrid / Vizeum MadridAccount Director: Elena RodríguezAccount Supervisor: Claudia SolanoArt Director: Lorena ÁlvarezCCO McCann Spain and Chief Creative Integration Officer MWG Spain: Emiliano Gonzalez De PietriCopywriter: Agustina LavignasseCreative Excellence Assistant: Juanra ÁlvarezCreative Excellence Manager: Silvia LópezGroup Creative Director: Álvaro López / Martín SubercaseauxHead of Digital Planning: María GoñiIntegrated Account Director:Javier Pascual...

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