IKEA: The scrapsbook

IKEA, a furniture retail company, launched the 'IKEA Scrapcooking movement' in Canada to inspire people to incorporate food sustainability into their lives and homes.

Campaign details

Brand: IkeaAgency: RethinkCountry: Canada

Why is this work relevant for Creative Strategy?

Globally, 1.3 billion tonnes of food is thrown away every year that could have been eaten, and most of it comes from household waste. So, as part...