Ikea: 'Manege Banni’- Welcome to Ikea’s New Home in Bengaluru
Aditi Malik, Chandramouli Shankarakrishna,
IKEA, a consumer durables brand, launched a campaign in India to appeal to the city of Bengaluru's diversity and audience cohorts, build brand awareness, attract customers to travel to the outskirts of the city, and give people a reason to choose IKEA.
Campaign details
Brand: IKEA Brand owner: IKEA Entrant company: MindshareIdea creation: Mindshare Bangalore Market: India Sector: Furniture & furnishings retail Media channels:Online display, Word of mouth, Influencers, KOLs , Cinema, Television & Connected...
