Ikea: 'Manege Banni’- Welcome to Ikea’s New Home in Bengaluru

Aditi Malik, Chandramouli Shankarakrishna,

IKEA, a consumer durables brand, launched a campaign in India to appeal to the city of Bengaluru's diversity and audience cohorts, build brand awareness, attract customers to travel to the outskirts of the city, and give people a reason to choose IKEA.

Campaign details

Brand: IKEA Brand owner: IKEA Entrant company: MindshareIdea creation: Mindshare Bangalore Market: India Sector: Furniture & furnishings retail Media channels: Online display, Word of mouth, Influencers, KOLs , Cinema, Television & Connected TV, Radio & audio, Newspapers, Outdoor, Out-of-home Budget: 1 - 3 million

Executive summary

Have you ever imagined opening a new store when the world is still reviving from the pandemic and in the city where 50% of people shop online?

IKEA was all set to open its third store...

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