Ikea: 'Manege Banni’- Welcome to Ikea’s New Home in Bengaluru

IKEA, a consumer durables brand, launched a campaign in India to appeal to the city of Bengaluru's diversity and audience cohorts, build brand awareness, attract customers to travel to the outskirts of the city, and give people a reason to choose IKEA.

Campaign details

Brand: IKEA Brand owner: IKEA Entrant company: MindshareIdea creation: Mindshare Bangalore Market: India Sector: Furniture & furnishings retail Media channels:Online display, Word of mouth, Influencers, KOLs , Cinema, Television & Connected...

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